Technical Lead · Ad Tech · Automation Engineer
Boston, Massachusetts · 🇧🇷 From Brazil
Technical Lead with a double degree in Computer Science and Business Administration, specializing in the intersection of engineering and marketing automation.
I focus on building privacy-compliant tracking infrastructures (HIPAA, Meta CAPI) and replacing manual workflows with custom API integrations.
As a former collegiate athlete from Brazil, I've spent my career working remotely across the US and am currently based in Boston. I thrive in remote-first environments where I can apply a technical background to solve complex business challenges.
Meta Pixel, Meta Conversions API, Advanced Matching, Google Tag Manager, and campaign conversion tracking.
HIPAA-compliant tracking infrastructure, privacy-first implementations, and security protocol compliance.
Custom API integrations, Zapier, Pipedream, replacing manual workflows with scalable automated systems.
Data syncing, dashboard visualizations, performance reporting, and CRM system connectivity.
Optimizing ad tech for clients including Meta Pixel, Meta Conversions API, and campaign conversion tracking while ensuring HIPAA compliance. Setting up and maintaining marketing tags via Google Tag Manager. Building custom API integrations and Zapier automations for data syncing and reporting. Mentoring team members and leading knowledge-sharing in a fully remote environment.
Managed a portfolio of client projects end-to-end, led onboarding meetings to define scope and expectations, and built templated widgets with analytics instrumentation. Promoted from Client Delivery Specialist within 9 months.
Built templated and custom widgets in HTML, CSS, and JavaScript. Set up analytics events (Google Analytics, GTM, Facebook Pixel). Troubleshot widget installations and used proprietary web crawler tools to analyze seller page data.
Support and maintenance in Java and XHTML. Resolved backlog of bug fixes, assisted with testing activities and documentation within an Agile team.
B.S. Computer Science & B.S. Business Administration, Magna Cum Laude
Fayette, MO 2015 – 2019Ciência da Computação
2014Recurring guest covering HIPAA compliance, ad tech, data privacy, and performance marketing in digital health.
Contributing Expert · by Chris Madden
A distillation of insights from founders, marketers, clinicians, and operators across the healthcare industry, based on the podcast series.
Learn moreOversaw operations, delegated responsibilities among officers, organized fundraising and social events, and provided guidance to international students navigating campus life.
Participated in college-wide policy decisions, representing the voice of the student body in institutional governance.
Whether it's a project, a question, or just a hello, feel free to reach out.